THE CELECT would like to welcome Rad Hourani to our collection of designers. Rad Hourani is truly today's renaissance man of not only fashion but of art, photography and many layers of the creative arts. Without a formal education, school or self imposed influences, Hourani was able to filter and shape his experience through empirical means and astute observation. By transcending the traditional institution of design, Rad Hourani is able to redefine both women's and men's luxury fashion by creating a unisex label that is not bound by any constrictions.
Since his first show during Paris fashion week in 2012, Rad is the first designer to truly embrace the unisex label at couture show.
"I STARTED IMAGINING CLOTHES THE SAME WAY I STARTED CREATING IMAGES: WITH A SENSE OF CURIOSITY AND INNOCENCE DRIVEN BY MY NO-BACKGROUND BACKGROUND. NO SCHOOL. NO TEACHERS. NO TELLY. NO BOUNDARIES. NO FORMATTING. I LIKE THE IDEA OF A WORLD THAT WE COULD LIVE AND SHAPE BY OURSELVES, ONLY BY OBSERVING. EACH OUR OWN. MY VISUALS HAVE ERUPTED FROM THIS WORLD OF MINE. THEY ARE ASEXUAL, ASEASONAL, THEY COME FROM NO PLACE, NO TIME, NO TRADITION, YET THEY COULD BE HOME ANYWHERE, ANYTIME. THEY EXUDE THE ESSENCE OF TIMELESS STYLE, DRAWN ON A MONOCHROMATIC AND GRAPHICAL CANVAS. PALETTE OF BLACKS AND SHADES OF TIMELESS COLORS. SOPHISTICATED UNISEX MODERN CLASSICS FOR ANTI-CONFORMIST INDIVIDUALS." - RAD HOURANI